West Australian inventor turned retailer, Neil Hancock, has been in business for virtually the entirety of the portable computing era. Watch an oral history interview with him about his career.
If there is one thing that CEO Tim Cook doesn't want people to know, it's what dwells behind his company's "signature." As a result, most efforts to explain design at Apple end up reducing a complex 37-year history to bromides about simplicity, quality, and perfection–as if those were ambitions unique to Apple alone. So Fast Company set out to remedy that deficiency. It wasn't easy. Precious few designers have left Sir Jonathan Ive's industrial design group since he took over in 1996: Two quit; three died. (We talked to the two who quit, among dozens of other longtime Apple veterans.) What we found is that the greatest business story of the past two decades–how Apple used design to rise from near bankruptcy to become the most valuable company in the world–is completely misunderstood. For full story plus links to the continuing story, click here.